The Rolling Stones are partnering with Roblox to create an immersive game to promote their new album. Launched on July 10, the collaboration coincides with the release of the group’s 25th studio album, Foreign Tongues.
The game on Roblox will feature the band’s 60-year catalog, and players will embark on an interactive journey to save rock and roll from a mysterious force called The Man.
Players can explore different eras of The Rolling Stones’ history by working together to find and destroy colored crystals. As milestones are achieved, new songs and parts of the experience are unlocked, leading up to a special in-game celebration – a finale show hosted by The Rolling Stones from July 17 to July 19, featuring their iconic hits accompanied by interactive art pieces.
The collaboration includes limited-edition, co-branded merchandise featuring a reimagined version of The Stones’ iconic logo, available through an in-game Shopify integration.
This partnership is not the first time The Rolling Stones have worked with Roblox, as they previously collaborated to promote their 2023 album, ‘Hackney Diamonds.’
